Home Par Baked Content Planner Constraints Before We Build the Planner

Content Planner Constraints Before We Build the Planner

Before replacing Trello for ourselves, we mapped the awkward realities that generic content planning tools tend to flatten away.

Content Planner Constraints Before We Build the Planner

Idea

Build a content planner tailored to the way we actually run business posts, social ideas, and half-formed marketing notes instead of pretending a generic Kanban board understands any of that context.

Status

This week was mostly constraint gathering. The output was a better list of what not to build than what to build.

Problems Faced

  • The AI kept suggesting polished collaboration features we do not need.
  • Our own process is messy enough that false neatness looked attractive.

Techniques That Helped

  • Write down real tasks from the last month instead of idealised user stories.
  • Ask the agent to reduce scope rather than add features.

Lessons Learned

When a tool is for your own team, honesty about your mess beats aspirational product thinking every time.